Questions or problems should be directed to the person who took the order. No work should leave the typesetter until it has been properly proofed by two or more employees. Fourth, every time typesetting is done for a customer, the customer must see a proof before printing is done. Therefore, the client is to be called in for proofing and they should sign a proof slip after reviewing the completed work. A customer who is proofing the typesetting that we have done should be encouraged to check spelling, phone numbers, etc. It is a good idea, and should be a regular practice, for an employee to go over the proofing process with the customer and review the printing specifications as they are printed on the job ticket.
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If the essay marketing goals are still not met by july 1, then a marketing consultant with proven experience in the printing industry will be hired to implement a successful strategy. Operations the printing plants are located at 52 James Street for Master Printer and 6924 Auburn Drive in Theadora for Partners Printing. The combined labor cost for both companies is 121 per hour. Our operations consist of the following procedures: First, the customer places the order. The employee taking the order should resume get as much information from the customer as possible (filling out the job worksheet should be sufficient). Also, at the time the employee receives the order a reasonable time should be determined for completing the job. The customer should be notified of any changes occurring with the order. Job flow description second, the job ticket with all the information should be completed and documented in the job log book. The typesetter should be notified if typesetting is needing or the job should be taken directly to layout if all of the information is camera-ready. If the job is a repeal order, it should also be taken to layout. Third, the typesetter should typeset any required copy as specified by the customer.
Through this survey, we should be able to gain valuable information giving us a competitive edge over our competition. Surveys are also scheduled on the master calendar. A sample survey has been provided in the supplemental Documents section. If the marketing goals, as outlined above, are not within 25 percent of projection by february 1, 1994, then the following strategy will be implemented immediately: Additional emphasis will be placed on outside sales by doubling our sales efforts. A 25 percent increase in radio advertising revelation will be initiated. Additional promotional incentives will be implemented. A conference will be held with our accountant and banker.
We will be able to determine what means of advertising will be most effective for our companies by utilizing these promotions at different intervals on various types of media. Campaigns will be initiated at the monthly revelation marketing evaluation meeting as scheduled on the monthly calendar. Outside sales Outside sales has been a weak area. It has been targeted as a major area of emphasis. We are presently utilizing certain employees who we feel are qualified to work in outside sales. By readjusting production and work schedules, we are certain that the volume of business should noticeably increase for both companies. Surveys we will survey present customers and potential customers in an effort to find the weak and strong areas of our products and services. This will be accomplished by utilizing outside sales people and the mail service.
To accomplish this, our promotion plan will include: Public Relations we intend to have periodic meetings and training sessions teaching employees how to communicate effectively with customers on the phone, and in person. One of our aims, in hopes of satisfying our customers, is to demonstrate alternative ways to do their printing. This should, in many cases, save them time and money. These training sessions are scheduled on the master calendar. (see supplemental Documents section for information about the company calendar). Advertising and Sales Incentives we will develop a series of radio commercials that will be effective in exposing both companies to our market areas. We plan to have periodic promotions offering discounts or specials on various printing items (i.e. Business cards, envelopes, letterheads, etc.).
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Annie reese became a junior partner. Master Printer operated under this general partnership until it was dissolved in October of 1984. It was during this time that Shawn Russell became the sole proprietor of Master Printer. In October of 1990, Shawn Russell expanded to Theadora, new Mexico. She opened a print shop under the name of Partners Printing. The two locations are full service printing companies and offer a wide range of printing products and services. Market analysis potential Customers: In addition to our current customers, i have identified the following businesses that will help diversify our revenue base: Tandy toy store wednesday's Thomas, bailey, hardy jamie's boutique ralph White's Hardware Small customers that have been overlooked in the past, such.
Estimated Printing Market size and Competition: Competitive company revenue revenue advantage Charter Stationary 500,000.5 1,2,3,4,8 Langston Printing 120,000.1 6,7 Monroe's Print Shop 120,000.1 1,2,4,5 Penny Printing paper 250,000.8 4,5 Priceless Printing 350,000.9 1,2,4,7,8 Partners Printing 120,000.1 2,3,5,6,7 Master Printer. It is important to recognize and monitor these items for future strategy. Marketing strategy target Markets we are going to strengthen our local market by concentrating the on increasing our smaller business accounts, as mentioned above. We estimate that by concentrating on maintaining our existing accounts and securing new accounts, our market share will increase as follows: Master and Partners Combined Est Sales 811,000 924,000 906,000 1,033,000 Market Share.220.127.116.11 Growth Rate we intend to price our services. The goal is to accomplish this while maintaining superior service over our competitors. We can accomplish this through efficiency, company training sessions, and by concentrating on quality control. We will emphasize our perceived competitive advantage of service, quality, and price, to penetrate the market.
After a period of time, the job print shop was sold as a commercial print shop. It was owned and operated as Grace Printing Company by Mrs. In 1935, an employee, drake master, purchased Grace Printing Company and changed the name to master Printer. Master had a building erected at 52 James Street. This site remains the location of the present shop.
Master Printer was operated. A few years after the death. Master, the shop again changed hands. It was sold to Mrs. Jane Appleton, who had been an employee of the company for 20 years. In January 1981,. Appleton sold Master Printer to two employees, Arthur Banes and Jack wilson.
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Business description, master Printer and Partners Printing offer a range of services, including: Offset printing. Limited in-house full-color, job out balance of full-color, forms. Books, manuals, brochures, programs, checks, computer typesetting with Apple macintosh and Varitype. Letter press, at the current time our regular customers are: Percy's Restaurant Jim's Video arcade Grace School System Pine Acres Rest Home first Bank government Printing Facility sarah's Stitchery Others In addition to the few accounts listed above, we have approximately 100 accounts not listed. Company history master Printer is a local commercial printing company that has recently expanded to Theadora, new Mexico. Master was established pdf in Grace, new Mexico in 1889 as a local newspaper printer, along with a job print shop. It was created to meet the printing needs of the local community.
We estimate our market share to.2 percent and plan to increase that.4 percent in five years through the implementation and annual revision of this plan. Master and Partners have the ability to offer full-line printing services. The labor force consists of 13 people who have 150 combined years of printing and/or sales experience. We will use a delivery service to get the products to our customers in the outlying areas and for customers who need rush service. We presently have a need for the following funds: payoff existing loans/notes 161,000, accounts payable 64,000, operating Capital.000, total 250,000, we would like synthesis to have this loan over a 12-year term.34 percent interest. This business plan makes extensive and exhaustive use of strategic, operational, and financial planning. An essential element of this plan is the installation of the tqm method.
necessary. A full list of services is included in the business Description section. The market is divided into commercial taxable and nontaxable accounts. We are currently identifying the number of potential accounts. The main competition is Charter Stationary, langston Printing, and Monroe's Print Shop in Grace, and Penny Printing and Paper Supplies and Priceless Printing in Theadora. Our company will emphasize service, quality, price, and speed of service to compete in the market place. The printing industry is growing at a rate of 8 to 11 percent a year.
Goals and objectives, historical financial analysis and operational goals. Financial information, balance sheet, supplemental documents, executive summary. There are two components to this company: Master Printer of Grace and Partners Printing of Theadora. Master Printer has been owned, all or in literature part, by Shawn Russell since 1981. Russell started Partners in 1990 to increase market share and penetrate the Theadora market. The firm lost a major contract in 1991. This experience caused the first major loss in eight years. It is our goal to diversify the sales to the extent that we will never be dependent on one customer to that degree again.
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Home party event Rental remote Equipment Rental wedding Rental Landscaping Equipment hardware massachusetts ct carr Hardware pittsfield, ma avon, ct north Adams, ma enfield, ct lee, ma great Barrington,. Photo by: izaokas Sapiro, business plan, master printer and partners printing 52 James. Grace, nm auburn. June 23, 1990, this business plan outlines a two-store operation offering a full range of printing services and supplies. The joint enterprise will improve efficiency through the use of Total quality management (TQM). Following is a description of the ways in which the companies will employ extensive use of strategic, operational, and financial planning, as well as ways they intend to incorporate tqm methods into their businesses. Executive summary, business description, company history. Market analysis, marketing strategy, operations, job flow description, management and organization.